The Real Deal

When we put pencil to paper we start by thinking about the women who wear our clothes - our friends, moms and sisters, and community of women in the US and abroad. SVILU is a collection designed for you – pieces for the everyday, that get better over time and make life a little bit easier and more beautiful. 

We think long and hard about the purpose of our clothes and how they make you feel.  We ask ourselves a lot of questions - where are you wearing this?  Is it easy to wear, can it be layered, can it be tucked, untucked, worn under a jacket, over a sweater, in an office, on the weekend?  Is it the right length, are the pockets in the right place, does the fabric feel good, is it transitional? 

This Fall we asked some of our friends to help us share the new collection.  These 3 amazing women truly brought our designs to life – we are excited to share a little more about them.

10 Questions with Friends

 

Michele

What do you do?   I am a graphic designer for the beauty & fashion industry.

Where do you live?   Westport, CT

How old are you?   45

Libation of choice?   One dirty martini or a beer if it's sunny.

What's your favorite piece from the fall-winter SVILU collection and how would you wear it?   The Foster Jacket - tied up tight with gigantic pants.

Favorite beauty product?   Linda Rodin's Tough Tomato lipstick

What was your first job?   Concierge of the Ritz Carlton in Atlanta, Georgia

Who would play you in a movie?   Sarah Paulson

What do you give a damn about?   Women and girl's rights

Any green hacks you can share?   Clean your house with vinegar and lemons. Clean your face with witch hazel and tea tree oil.  My latest indulgence, I am building a clothesline - shhh... they are not permitted in my town.

Jamie

What do you do?   After many years of teaching, I am a student, working towards a degree in Interior Design.

Where do you live?   Brooklyn 

How old are you?   36

Libation of choice?   Coffee and water mostly or my adult beverage choices are Champagne or a Salty Dog with fresh squeezed grapefruit juice.

What's your favorite piece from the fall-winter SVILU collection and how would you wear it?   Such a tough decision but I love the Foster jackets, the Albion twist dress, and the Marion pant. All 3 pieces are so versatile and could easily transition from a stroll in the park, to a day in the office, and then out to dinner with friends. 

Your happy place?   26th Street in Newport Beach, CA

What's your 90s jam?   Again, tough question, having grown up in the 90's! Anything from Ace of Base to Snoop Dogg and Dr. Dre.

 If you could only eat one food for the rest of your life what would it be?   Strawberries

Who would play you in a movie?   My lady-crush Jennifer Lawrence.

 Any green hacks you can share?   I have been on the reusable straw train and water bottles for a while, but my newest "green" obsession are bamboo toothbrushes.

 

Beth

What do you do?   I do a lot of what I have to do (laundry, job, changing diapers, grocery shopping, driving through the suburbs of NJ) instead of what I want to do (dinner and drinks with friends, reading a book for pleasure, staying up late bingeing on treats and bad tv). In my day to day life, I'm a second-grade teacher, mom, partner, friend, sister, and daughter. 

Where do you live?   New Jersey, the Garden State, after a long stretch in California.

How old are you?   Old enough to have a toddler, old enough to wake up with aches and pains, and young in my mind.

Libation of choice?   Tea

What's your favorite piece from the fall-winter SVILU collection and how would you wear it?   Tough choice. The Albion Twist Dress is my favorite piece for a little dressed-up look that's easy, comfortable, and classy. Depending on the occasion, I'd wear it with ballet flats, ankle boots, or strappy heels.

What's your 90s jam?   There are so many. TLC's "Waterfalls," Hanson's "MMM Bop" (embarrassing but true because my nickname in high school was Bop)...

What was your first job?   Camp counselor.

If you could only eat one food for the rest of your life what would it be?   Can I pick 2? Bread and cheese. 

Who would play you in a movie?   Not enough Asian starlets to choose from yet, so unsure.

Any green hacks you can share?   I love my Atlin stainless steel water bottle with a metal straw. Holds a ton of water to keep me hydrated throughout the school day, and who doesn't love a straw (that isn't wasteful)? Second, freeze the ends of vegetables instead of throwing them out. Once there's a bag full---toss into a pot with some chicken bones and make a stock.

 

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